Cryptomoney Mining Or Looking At Advertisements To Generate Money :

Faced with the greed of the platforms, and against the new monetization rules of YouTube, the start-up uTip offers new ways to make money on the Internet. The young shoot is positioned in support of content creators, including Youtubeurs.

It all started with one thing: platforms like YouTube do not share revenue enough, especially with the first ones, the content creators. This is the opinion of Adrien Mennillo, a 32-year-old entrepreneur and co-founder of uTip, who describes himself as "a financial partner of the creators of independent content". The idea is to support the creation by allowing the authors to spread their production on the Internet and to obtain a suitable remuneration.

Founded in 2017, the start-up uTip provides content creators with links they can share on all their social networks. Web users, after clicking, can financially support the creator by making a direct donation, by buying a product, or, much more original, by agreeing to look (in full) an advertisement or by mining cryptocurrencies. The concept is intended to be both a boost to the creators, but also an opportunity for advertisers since their advertisements are broadcast entirely to people who submit to it voluntarily, and therefore attentive.

"People agree to watch advertising because they have had the choice and know who will be paid," said Adrien Mennillo, who has over 100,000 views on his platform. Each advertisement sees a few cents to the creator. An income supplement that often comes in addition to those collected on YouTube and Tipeee, a platform that looks like a LinkedIn and a crowdfunding page for videographers.

If this type of alternative is increasing, it is that they could well meet a double pitfall met by YouTube in recent months. On the one hand, many Youtubers complain about new rules of monetization, and on the other hand, some advertisers could be scared by the fact that on Facebook or YouTube, the advertisements can be passed after 3 to 6 seconds or find before dubious contents. Adrien Mennillo quotes the scandal Logan Paul or the fact that brands have found their advertising before a video of apology of terrorism for example. "It's a real problem with brand safety: brands are afraid to end up with content that invalidates them. "

Side youtubeurs, some are struggling indeed to break on the platform. A reality illustrated by the tragic news of early April. On April 3, a 39-year-old Southern California woman fired at Google's YouTube headquarters in San Bruno before committing suicide. The attacker, Nasim Aghdam, regularly posted videos of vegan recipes and denounced the abuse of animals on many of its channels. She accused the platform that she "hated", according to her family, her new monetization rules and the withdrawal of some of these videos. "YouTube filters my channels to prevent me from obtaining views," she wrote on her website, reports Les Echos. However, the visibility of videos allows monetization.

Demonetization of videos
"Small Youtubers publish videos and the algorithm demonetises them without understanding why," says Adrien Mennillo. According to him, a simple title or a meta-data that does not suit the algorithm can be enough for the platform to smother a video. "You have to count thousands of hours of view on its page to achieve monetization," says the designer of uTip.

In early January, YouTube announced that channels watched by more than 1,000 people should have garnered more than 4,000 hours of views over the previous year to hope for a partner monetization program. A few days ago, the American company addressed its video artists by submitting them some alternatives to monetization, including publishing an "about" before the broadcasts to avoid the demonetisation a posteriori, reports the blog of moderator.

According to the entrepreneurs, GAFA thinks in terms of printing and not of quality of advertising and viewing. "Thirty seconds can pass a message, not three," says Adrien Mennillo aware that "advertising saturates the market on the internet" and offers advertisers to "heal their brand."

Free price
It is not only in the remuneration of creative that uTip offers an original approach. After a first fundraising of 500,000 euros last March, the start-up relies on its community to pay. The author opens a free account on the platform which gives him access to a TipLink and a kitty that he can withdraw entirely or can decide to pay a sum of his choice to uTip. "On average, people leave us 5-6% of what they pocket with this system," says the entrepreneur.

For now, the company has managed to convince the creative, but lack of publicity for all pay. A change of mentality must yet take place, believes Adrien Mennillo that it is necessary to understand that a content seen for free costs and deserves remuneration.